On these busy days at Heureka, one bottleneck stood out; the newly renovated Planetarium... The popular shows filled up quickly and visitors had to queue for some time to make sure they got seats. And who wants to spend time queuing in a fabulous Science Center where there is so much to experience?

Vesa Koukkola - Head Of Marketing & Sales at Heureka - contacted us at EXPO Booking, presented the issue and asked for a simple and flexible solution (which is what EXPO Booking is in the first place), and it turned out to be a new feature in EXPO Booking; Event Displays!

Now, on busy days, one of the first things visitors see when entering Heureka are the large planetarium screens in the lobby clearly displaying today's shows together with the number of available seats. Using their own mobile device, visitors scan a QR-code on the screen and use a lightweight booking interface, well-suited for this purpose, to reserve their desired number of seats for a show. The visitor then immediately receives a confirmation in their mobile device with a reservation QR-code, and the same confirmation is also sent via email.

And now, they're off to explore Carbonated Cabbage or the Basketball Rats! They just need to be outside the planetarium 10 minutes before the show starts. By then, a planetarium host is standing outside the planetarium, welcoming visitors and scanning reservation QR-codes. And once all tickets have been validated, visitors without seat reservation can be let in to fill up any empty seats.

The vast majority of our visitors are reserving seats without any help from us which has radically reduced queueing outside the planetarium

Tiina Brunetto
Head of Customer Services

Now that Heureka have been using this feature for a couple of months we spoke to Tiina Brunetto - Head of Customer Services - about how the solution has turned out.

“Going digital, we had some issues. For instance, one family came to customer service saying: - How do we book? We left our phones in the car, not to be distracted by anything on our family day at Heureka… Such a great initiative! Especially these days when we are constantly engaged by our smartphones. And of course we had no bigger problem in helping the family with reserving seats.”

“Learning from visitor feedback we have improved our procedures and also the information on-site. And by now, the vast majority of our visitors are reserving seats without any help from us which has radically reduced queueing outside the planetarium. The solution itself is working really well for this purpose and has been accurate, fast and reliable.”